Templeton Golf Club has operated continuously since 1931, when sixty founding members formally established what was then known as the Templeton Country Club. Ninety five years on, it remains one of Christchurch's longer standing clubs. The club approached us wanting more visibility for an event on its calendar, a competition called the Clubroom Classic, hosted on the course and tied to the club's own clubroom. The aim was building awareness beyond the club's existing membership and generating genuine interest in attending. Our work centred on Meta, developing the advertising strategy and content to support it, reaching both current members and people in the wider area who had not yet considered Templeton. The campaign gave the Clubroom Classic clear visibility, putting a longstanding institution back in front of a wider audience.